Posted tagged ‘Buffet’s teachings’

Look for a company that is a franchise – Buffet

May 13, 2008

Some businesses are franchises. They have high walls and deep moats around them. Such businesses usually do well in the long run. Some of course create an addiction – ITC is a case in point.

Other companies which come to mind are say Wriggley’s gum. When you are spending say Rs. 5 (or Rs. 20) on a packet, seriously you do not consider too much about competition! You do not want to pop something into your mouth just because it is a buck cheaper, do you?

Another company which fits into this Buffet definition is of course his own favorite – Gillette. Even in the Indian context Gillette has a monopoly at a class level. It caters to the middle and upper classes of population. This category of people do not really think too hard before paying for a shaving blade, gel or after shave – giving the company a huge moat.